Future Lifestyle Fashions’ retail discount chain -- Brand Factory has strategically used influencer marketing to promote their annual IP, Free Shopping Weekend (FSW). It has reached over 150 million Audiences with its Influencer Marketing Strategy for FSW. Influencers across the entire nation were associated with the retail chain and have weaved unique content pieces urging customers to shop at the annual shopping pilgrimage.
The idea behind running the influencer marketing campaign was to generate massive user generated content and create a hype about the sale. The core aspects of consideration were building awareness, increasing social engagements, weaving interesting stories and content pieces for expanding the virality about the promo.
Future Lifestyle Fashions is an integrated lifestyle brands and fashion retail company. The company operates a portfolio of brands that are well diversified across key growth categories like women’s wear, fast fashion and casual wear.
