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Future Lifestyle Fashions gains on the BSE

Future Lifestyle Fashions Ltd. | Retailing | Retail | BSE: 536507 | NSE: FLFL

10 Dec 2019 Evaluate

Future Lifestyle Fashions is currently trading at Rs. 399.10, up by 2.05 points or 0.52% from its previous closing of Rs. 397.05 on the BSE.

The scrip opened at Rs. 396.25 and has touched a high and low of Rs. 403.85 and Rs. 395.10 respectively.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 502.00 on 01-Apr-2019 and a 52 week low of Rs. 380.75 on 13-Nov-2019.

Last one week high and low of the scrip stood at Rs. 405.60 and Rs. 390.00 respectively. The current market cap of the company is Rs. 8132.08 crore.

The promoters holding in the company stood at 45.89%, while Institutions and Non-Institutions held 41.39% and 12.72% respectively.

Future Lifestyle Fashions’ retail discount chain -- Brand Factory has strategically used influencer marketing to promote their annual IP, Free Shopping Weekend (FSW). It has reached over 150 million Audiences with its Influencer Marketing Strategy for FSW. Influencers across the entire nation were associated with the retail chain and have weaved unique content pieces urging customers to shop at the annual shopping pilgrimage.

The idea behind running the influencer marketing campaign was to generate massive user generated content and create a hype about the sale. The core aspects of consideration were building awareness, increasing social engagements, weaving interesting stories and content pieces for expanding the virality about the promo.

Future Lifestyle Fashions is an integrated lifestyle brands and fashion retail company. The company operates a portfolio of brands that are well diversified across key growth categories like women’s wear, fast fashion and casual wear.

Future Lifestyle Share Price

1.58 0.07 (4.64%)

21-Apr-2026 16:59 View Price Chart

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Future Lifestyle Fashions gains on the BSE

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