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Thomas Cook launches BingeOnBharat campaign to leverage growth

29 Jan 2020 Evaluate

Thomas Cook (India) has launched its unique BingeOnBharat campaign- offering Indians the benefit of 15 domestic holidays in 2020 at a truly affordable price of merely Rs 1.5 lakhs per person. This initiative aims to give impetus to the recent announcement of the Ministry of Tourism, rewarding Indians who travel to 15 domestic destinations in the year.

The company’s Travel Trends Report 2020 reveals that the 21 extended/long weekends this year creates significant opportunity for multiple ‘micro-cations’ within India. With an aim to cataylse this domestic tourism growth engine, the company’s BingeOnBharat campaign, aims to foster a movement to acquaint Indians with the diversity of their country –its history, culture, cuisine and scenic beauty.

Thomas Cook (India) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.

Peers
Company Name CMP
Thomas Cook (India) 104.95
IRCTC 470.10
TBO Tek 1703.10
Le Travenues Techno 163.25
Yatra Online 108.85
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