Zee Entertainment’s ZEE5 inks pact with Appier

03 Feb 2020 Evaluate

ZEE5, a video on demand website run by Zee Entertainment Enterprises, has entered into partnership with leading artificial intelligence (AI) company Appier. The partnership has significantly improved its customer engagement- including a 3x jump in click-through rates and video sampling- through effective use of AI to uncover critical insights about its viewers.

ZEE5 India implemented AIQUA, an AI-powered proactive customer engagement solution from Appier that allows marketers to drive engagement across all devices and channels. Using AIQUA, Appier helped ZEE5 India streamline data sources to ensure relevant customer engagement.

Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.

Zee Entertainment Share Price

81.39 -3.71 (-4.36%)
23-Jan-2026 16:59 View Price Chart
Peers
Company Name CMP
Zee Entertainment 81.39
Sun TV Network 564.90
GTPL Hathway 77.80
Network 18 Media Inv 36.58
TV Today Network 123.40
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