ZEE5, a video on demand website run by Zee Entertainment Enterprises, has entered into partnership with leading artificial intelligence (AI) company Appier. The partnership has significantly improved its customer engagement- including a 3x jump in click-through rates and video sampling- through effective use of AI to uncover critical insights about its viewers.
ZEE5 India implemented AIQUA, an AI-powered proactive customer engagement solution from Appier that allows marketers to drive engagement across all devices and channels. Using AIQUA, Appier helped ZEE5 India streamline data sources to ensure relevant customer engagement.
Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.
Company Name | CMP |
---|---|
Zee Entertainment | 145.50 |
Sun TV Network | 663.25 |
GTPL Hathway | 179.25 |
TV18 Broadcast | 46.30 |
Den Networks | 53.10 |
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