Britannia Industries, top biscuits and dairy products maker is associating with the non-governmental organizations (NGOs) and state governments to provide micro-nutrient enriched products to school children, as majority of the school children in rural India are suffering from anemia because of low intake of iron in their diets.
The company has partnered NGOs like Navjyoti India Foundation and Naandi Foundation to launch this programme across different schools in India. The company has also tied up World Food Programme (UNWFP) and Midday meal programme in Chennai and Puducherry for supply of fortified biscuits to school children.
The company’s brands reach out to over 300 million households across India. More than 40% of the consumption of Britannia products happens in rural India. It has reported increase of 12% in consolidated revenue at Rs 1,348 crore in the first quarter of fiscal 2012-13.
