Mahindra Insurance Brokers (MIBL), a subsidiary of Mahindra & Mahindra Financial Services (Mahindra Finance) has launched ‘Sajhedaari’, a unique partnership program designed to identify, train and develop a team of certified Point of Sales Persons (PoSPs) for insurance distribution through a combination of physical and digital (phygital) modes. The PoSP model is regulated by the Insurance Regulatory and Development Authority of India (IRDAI).
MIBL will leverage its vast geographical reach across rural and semi-urban markets in India to maximize the impact of Sajhedaari. Through this program, MIBL aims to empower people in these markets by providing them with an alternate means of livelihood, and increase insurance awareness and penetration in the country. This program will enable rural customers to have local access to health, non-life and life protection solutions.
Mahindra Finance is one of India’s leading non-banking finance companies.
