Mindtree the global IT solutions company has introduced a new brand identity by unveiling its mission, values and logo. The rebranding initiative reinforces Mindtree's ongoing transformation to an expertise-led organization. The new brand identity is meant to highlight Mindtree's differentiated approach to sophisticated global customers, while also appealing to younger audiences that form the global talent pool of the future.
Further the company has stated that the rebranding activity is a strategic component of Mindtree's vision of becoming a billion dollar company and will bring alive the new values of 'Collaborative Spirit, Unrelenting Dedication and Expert Thinking'.
Mindtree's new logo of multiple strands weaving into a harmonious hub represents the meeting of minds and technology and speaks of humanity while projecting a forward looking momentum. The tagline 'Welcome to possible' is a simple but powerful expression of the brand mission, values and promise. The brand identity was designed in Los Angeles, USA by Siegel + Gale.
MindTree offers IT services across the consumer goods value chain, spanning product development and manufacturing intelligence systems, supply chain execution and optimization solutions and customer and consumer management solutions.
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