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Affle spurts on inking pact to acquire Mediasmart

Affle 3i Ltd. | BPO/ITeS | IT & ITES | BSE: 542752 | NSE: AFFLE

02 Mar 2020 Evaluate

Affle (India) is currently trading at Rs. 1806.15, up by 11.55 points or 0.64% from its previous closing of Rs. 1794.60 on the BSE.

The scrip opened at Rs. 1832.00 and has touched a high and low of Rs. 1949.15 and Rs. 1753.40 respectively. So far 27751 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 10 has touched a 52 week high of Rs. 2296.00 on 19-Feb-2020 and a 52 week low of Rs. 751.05 on 08-Aug-2019.

Last one week high and low of the scrip stood at Rs. 2258.90 and Rs. 1724.60 respectively. The current market cap of the company is Rs. 4722.56 crore.

The promoters holding in the company stood at 68.38%, while Institutions and Non-Institutions held 19.67% and 11.95% respectively.

Affle (India) has signed a definitive agreement to acquire Spain headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform. This acquisition carries a great strategic merit as it strengthens Affle’s CPCU based platform and business model for omnichannel advertisers, and also enables Affle to expand into newer developing markets like Latin America and in Mediasmart’s strong hold markets like Europe and US.

Mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns. Mediasmart’s Proximity marketing solutions allow it to deliver location targeted campaigns with real time footfall tracking and offline attribution.

Affle is a leading global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.

Affle 3i Share Price

1407.25 -24.50 (-1.71%)

24-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
eClerx Services	1468.50
Info Edge	983.95
Firstsource Solution	209.15
Affle 3i	1407.25
Hinduja Global Soln.	410.80
View more..

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Affle spurts on inking pact to acquire Mediasmart

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