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Affle completes acquisition of 94.78% stake in Mediasmart

06 Mar 2020 Evaluate

Affle (India) has completed the necessary closing conditions for acquisition of 94.78% shares of Mediasmart Mobile S.L. on March 5, 2020. The closing for the balance 5.22% shares of Mediasmart Mobile S.L. shall be completed on or before March 31, 2021.

Earlier, the company had signed a definitive agreement to acquire Spain headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform. This acquisition carries a great strategic merit as it strengthens Affle’s CPCU based platform and business model for omnichannel advertisers, and also enables Affle to expand into newer developing markets like Latin America and in Mediasmart’s strong hold markets like Europe and US.

Affle is a leading global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.

Affle 3i Share Price

1468.10 22.40 (1.55%)
17-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
eClerx Services 1631.05
Info Edge 1054.50
Firstsource Solution 239.25
Affle 3i 1468.10
Hinduja Global Soln. 426.90
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