Bharti Airtel has acquired a strategic stake in Spectacom Global under the Airtel Startup Accelerator Program, which focuses on supporting growth of early stage Indian start-ups. The company will work closely with Spectacom to help increase awareness and adoption of its cutting age Health & Fitness platform and encourage individuals to overcome mental barriers and achieve their full potential. Spectacom will cater to India's growing interest in staying fitter and healthier by creating training and nutrition videos along with live extreme sporting events.
The company will help Spectacom to deliver this exciting exclusive digital content through its platforms Airtel Xstream and Wynk Music directly into the homes and smartphones of hundreds of millions of Indians. This deep digital distribution reach will allow Airtel customers, including youth in small towns and villages, to discover this high octane content and make the fitness movement a part of the mainstream.
Bharti Airtel is a leading integrated telecommunications company with operations across Asia and Africa.
