Godrej Protekt - the range of hand hygiene products including hand sanitizers and hand washes from Godrej Consumer Products (GCPL) - has embarked on an initiative called ‘Protekt India Movement’, amid coronavirus outbreak.
Ever conscious of its role as a foremost player in the space of hand hygiene, Godrej Protekt through ‘Protekt India Movement’ aims at building awareness amongst people by keeping them informed about the preventive measures to ensure protection against the coronavirus.
The brand kick-started this initiative with a digital anthem highlighting the importance of regular handwashing, featuring children as the messengers in order to create more awareness about hand hygiene.
Godrej Consumer Products is the largest home-grown home and personal care company in India.