Hindustan Unilever (HUL) is expecting technology adoption in distribution channel, including neighbourhood stores besides e-commerce, to speed up as a result of consumers' experience during the coronavirus pandemic. The company will be ready to serve its consumers through any channel that they would prefer to shop, be it big format stores, kirana stores or online.
The company has taken several initiatives over the past couple of years by introducing its e-commerce initiative humarashop.com.
HUL is India’s largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of nine out of ten Indian households.
