Godrej Professional, a professional brand with products in hair colour, care, styling and keratin from Godrej Consumer Products (GCPL) has unveiled Suraksha Salon Program, to support the Indian salon industry as it moves into the new normal.
As an industry-first initiative by any professional beauty brand, Suraksha Salon Program by Godrej Professional will have three pillars - free distribution and subsidized sanitizer and disposable kits cost for salons, education on safety and hygiene for salon infrastructure and services, and back-to-business support. All of these initiatives are available free of cost to any salon that requires support and is not restricted to those that use Godrej Professional.
Godrej Consumer Products is a leading emerging markets company.