Affle to acquire Appnext to strengthen mobile app recommendation platform globally

09 Jun 2020 Evaluate

Affle (India) through its subsidiaries (Affle), has signed definitive agreements to acquire full control of Appnext, Singapore and 100% IP of Appnext app discovery and recommendation platform with immediate effect. Affle will initially acquire 66.67% equity ownership in Appnext Singapore, with a clear path to acquire 100% equity ownership upon attainment of mutually agreed growth targets.

Appnext’s app discovery and recommendation platform enables top mobile handset manufacturers (OEMs) and apps developers to deliver personalized app recommendations to mobile users globally. Appnext blends app recommendations as a service that integrates seamlessly with the users’ daily mobile journey.

Affle is a leading global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.

Affle 3i Share Price

1752.50 -29.85 (-1.67%)
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