Emami has advanced its plans to foray into personal hygiene portfolio by a year, under its flagship brand Boroplus, amid the rise in demand for such products due to COVID-19 pandemic. The company wishes to transform Boroplus, which is largely a winter skincare product, to an all-year brand with a new range of soap and hand wash, thus reducing the company's dependence on seasonality.
With the recent launch of Aloe Vera gel, Boroplus has four products in its portfolio basket, and the three additional ones will push the figure to seven.
Emami is the flagship company of the Emami Group and engaged in manufacturing products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.
