Britannia Industries, top biscuits and dairy products maker has been reported to be close to finalizing a deal for selling 6 acres real estate land in Bangalore for approximately Rs 550 crore. The land, which houses Britannia’s corporate head-office and residential quarters, has been put for sale since December 2011.
Many developers are contenders for acquiring the land, which is on the Old Airport Road connecting the central business district to the technology hub of Whitefield, for commercial and retail development. Even Piramal Group and Bharti-Walmart are among the prominent players exploring this land parcel.
Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
