Hindustan Unilever (HUL) has completed the acquisition of intimate hygiene brand Vwash from Glenmark Pharmaceuticals. The company has acquired intellectual property rights including trademarks, design and knowhow related to the Vwash brand worldwide. With this acquisition, HUL can unlock significant synergies and scale up the brand by building awareness, driving penetration, leveraging distribution and enhance offering for chemist channel.
Vwash was launched by Glenmark in 2013 and the brand has established itself as the market leader in the female intimate hygiene category backed by strong product proposition, consumer endorsements and brand building investments.
HUL is India’s largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of nine out of ten Indian households.
