The Flipkart Group and Arvind Fashions (AFL) have strengthened their partnership, through an investment of Rs 260 crore by Flipkart Group to purchase a significant minority stake in AFL’s recently formed subsidiary Arvind Youth Brands which will own the Flying Machine brand. This investment builds on long-standing engagement between the two organizations that have been working together for several years to address the demands and needs of the fashion-conscious youth in India.
Arvind Fashions is India's leading casual and denim player, a lifestyle powerhouse with a strong portfolio of fashion brands catering to consumers across sub-categories and price points.
