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Aditya Birla Capital sees rise in interactions on digital platforms during lockdown

14 Jul 2020 Evaluate

Aditya Birla Capital (ABCL), holding company of the financial services businesses of Aditya Birla Group, has recorded a significant rise in customer interactions on the digital channels of its subsidiaries. These interactions on platforms such as WhatsApp, chatbots, websites and apps crossed the 4 million mark in the past three months during the COVID19 lockdown, witnessing an almost 2X jump when compared to the same period last year.

Aditya Birla Capital is one of the largest financial services players in India.

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