Godrej Consumer Products (GCPL) is expecting its hygiene brand Protekt to be a Rs 500 crore brand in the next three years, as the company is expanding its product range in the segment. According to GCPL, Godrej Protekt is likely to grow seven to eight times from its current size in the next 3 years, as more people are adopting hygiene habits after the pandemic.
The Godrej group firm has introduced 12 products in the personal and home hygiene range, foraying into products such as face masks, germ protection Fruit & Veggie Wash and Multipurpose Disinfectant Solution. Godrej Protekt, which was earlier present only hand sanitiser and handwash segment before COVID19, has now a complete range of products for home, kitchen and personal use.
Godrej Consumer Products is a leading emerging markets company.
