Indian direct selling industry records $2.47 billion sales in 2019: WFDSA

20 Jul 2020 Evaluate

World Federation of Direct Selling Associations (WFDSA) in its ‘The Global Direct Selling - 2019 Retail Sales report’ said that the Indian direct selling industry has recorded sales of $2.47 billion in 2019, reporting a growth of 12.1 percent. This has helped the direct selling industry improve its ranking to the 15th from the earlier 19th a year before. 

Moreover, in terms of the number of direct sellers, India has been ranked at sixth position, proving employment to 57.50 lakh people. However, it reported an overall decline of 4.3 percent in sales to $180.47 billion in 2019.

According to the report, the US is leading in the list contributing 20 percent of the global direct selling industry with sales of $35.21 billion, though it has registered a marginal de-growth of 0.4 percent. It is followed by China with 13 percent contribution, Korea and Germany with 10 percent each and 9 percent by Japan.

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