Dabur India has re-launched India’s first-ever rejuvenator ‘Thirty Plus’ brand with a new formulation. The FMCG firm has appointed Bollywood actress Malaika Arora Khan as its brand ambassador. Last year, the FMCG major had acquired ‘Thirty Plus’ brand from Mumbai-based Ajanta Pharma.
Recently, the company had roped in Bollywood actor Karishma Kapoor as brand ambassador for its air freshener brand Odonil.
Dabur is one of India’s largest consumer goods companies, which has a market capitalisation of $4 billion. The promoter family has diversified investments across financial services, including an Indian life insurance joint venture.
