Dabur India has expanded its baby care portfolio with the launch of eight new Ayurveda-based products looking into the growing demand of baby care products. It has launched the new baby care products on e-commerce platform Amazon, where these would be exclusively available. The launch of Dabur Baby Range is another step forward in this direction of launching products, which are based on the age-old knowledge of Ayurveda but available in modern-day convenient formats.
Besides, the company also introduced ‘Dabur Immunity Vans’ aiming to deliver its range of Ayurvedic medicines and products closer to consumer households. These specially designed vans, which are part of Dabur’s direct-to-consumer ‘Immunity at your Doorstep’ initiative, have been deployed across 10 cities in India to give consumers access to immunity-boosting products at their doorsteps. Through these Vans, the company is offering a range of immunity-boosting products which includes Chyawanprash, Giloy ki Ghanvati tablets, Ashagandha capsule during the Covid times.
Dabur India is one of the largest FMCG Company in India.