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Vodafone Idea unveils new integrated brand identity 'Vi'

07 Sep 2020 Evaluate

Vodafone Idea has unveiled a new brand identity, as the struggling telco looked to rediscover itself post the apex court's ruling on past statutory dues. Vodafone and Idea brands will now be called 'Vi'.

Vodafone Idea is an Aditya Birla Group and Vodafone Group partnership. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.

Peers
Company Name CMP
Bharti Airtel 1796.35
Vodafone Idea 12.80
Indus Towers 373.00
Tata Communications 1683.75
Railtel Corp. India 248.05
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