Hindustan Unilever’s (HUL) Boost, one of India's leading nourishing beverage, has expanded in chocolate flavour, into the Western, Northern and Eastern regions of the country. An iconic brand, Boost is widely enjoyed by kids given its 'Great Taste' of chocolate, benefit of 3X stamina and energy - by the virtue of a formulation consisting of 17 essential nutrients, and legacy of association with leading Indian sports personalities. Stemming from the success of the nourishing beverage in the South over decades, the market expansion reaffirms and further supports the brand's purpose of unleashing the winner in kids across India.
The brand narrative, 'Play A Bigger Game', which goes beyond the motivation to tackle everyday challenges and aims to enable kids to take on the bigger and tougher opponents in the real world, will drive the geographic growth story.
HUL is India's largest Fast-Moving Consumer Goods company with its products touching the lives of nine out of ten households in the country.
