Luggage major, VIP Industries has entered into the branded ladies handbag category by bringing in an imported brand - Caprese. The company aims to be a major participant in the Rs 2,000 crore segment over the next five years. At present, the company is in talks to distribute the brand in Hong Kong, Singapore and Dubai in addition to launching in the domestic market.
The company will position the product in the mid-premium category with its strength in design, sourcing and retailing. In the long-term, the company aims to raise Caprese’s sales equal to luggage sales since fashion is a larger market than luggage. The company will roll-out the handbags in 100 cities and hawk them at retail outlets, including 400 VIP Lounges.
