Britannia Industries is expecting the rural segment to account for about 35 percent of its total sales in the next 18 months from 30 percent currently on the back of network expansion. The company is using the current opportunity, when the rural market is showing a higher rate of growth than the urban segment, to expand its reach by investing and adding more distributors. Besides, the company is also democratizing some of its premium offerings by making them available in small packs for lower-income consumers.
Britannia Industries, one of the India’s biggest brands of the country. More-than-a-century old Britannia has launched big brands in FMCG Segment.
