Emami is seeking to cash in on Indian consumers slowly leaning towards homegrown brands following the government's 'Aatmanirbhar' campaign for its newly launched home hygiene products besides tapping on increased awareness due to Swachh Bharat initiative.
The company, which had recently forayed into the home hygiene category currently dominated by multinationals such as RB and Unilever's arm HUL, is looking to become a serious player in the segment with plans to introduce more products in future.
Emami is the flagship company of the Emami Group and engaged in manufacturing products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.
