SEBI Reg. Investment Advisor

Download App

MoneyWorks4Me

Radico Khaitan to launch premium vodka brand ‘Verve’

18 Oct 2012 Evaluate

Radico Khaitan, one of the largest players in the domestic liquor industry, is set to launch a premium vodka brand - Verve. It is the high-end extension of Radico's Magic Moments vodka which currently has a 25% market share in the country's vodka market and is expected to cross 10 million cases by December 2012. The company plans to launch the premium product firstly in North India and then soon all over India

Moreover, the brand will compete with some of the established premium vodka brands like Smirnoff, Gorbatschow, Ersitoff and Vladivar. These brands are sold at a price ranging between Rs 550 and Rs 700, depending on the duty structure of the states.

Radico Khaitan (RKL), is one of the India's oldest and largest liquor manufacturers. The company owns three millionaire brands namely 8 PM Whisky, Contessa Rum and Old Admiral Brandy.

Radico Khaitan Share Price

3188.25 152.55 (5.03%)
17-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
United Spirits 1303.00
United Breweries 1494.10
Radico Khaitan 3188.25
India Glycols 975.65
Allied Blenders 573.50
View more..

About MoneyWorks4Me

MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.

Our Vision

To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.

What Makes MoneyWorks4Me Different

Our Approach: Ensuring compounding work its magic on client portfolio.

MoneyWorks4Me ensures this through:

×