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Radico Khaitan shines on plan to launch premium vodka brand ‘Verve’

Radico Khaitan Ltd. | Breweries & Distilleries | FMCG | BSE: 532497 | NSE: RADICO

18 Oct 2012 Evaluate

Radico Khaitan is currently trading at Rs. 117.70, up by 0.85 points or 0.73% from its previous closing of Rs. 116.85 on the BSE.

The scrip opened at Rs. 117.95 and has touched a high and low of Rs. 118.45 and Rs. 116.40 respectively. So far 8,425 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 2 has touched a 52 week high of Rs. 134.85 on 30-Mar-2012 and a 52 week low of Rs. 92.00 on 26-Jul-2012.

Last one week high and low of the scrip stood at Rs. 124.30 and Rs. 116.15 respectively. The current market cap of the company is Rs. 1,562.00 crore.

The promoters holding in the company stood at 40.35% while Institutions and Non-Institutions held 35.72% and 23.93% respectively.

Radico Khaitan, one of the largest players in the domestic liquor industry, is set to launch a premium vodka brand - Verve. It is the high-end extension of Radico's Magic Moments vodka which currently has a 25% market share in the country's vodka market and is expected to cross 10 million cases by December 2012. The company plans to launch the premium product firstly in North India and then soon all over India

Moreover, the brand will compete with some of the established premium vodka brands like Smirnoff, Gorbatschow, Ersitoff and Vladivar. These brands are sold at a price ranging between Rs 550 and Rs 700, depending on the duty structure of the states.

Radico Khaitan (RKL), is one of the India's oldest and largest liquor manufacturers. The company owns three millionaire brands namely 8 PM Whisky, Contessa Rum and Old Admiral Brandy.

Radico Khaitan Share Price

3189.50 -9.05 (-0.28%)

24-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
United Spirits	1391.40
United Breweries	1476.75
Radico Khaitan	3189.50
India Glycols	963.50
Allied Blenders	557.30
View more..

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Radico Khaitan shines on plan to launch premium vodka brand ‘Verve’

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