Elder Pharmaceuticals coming up with 12 new products this fiscal

22 Aug 2011 Evaluate

Elder Pharmaceuticals, leading company in the pharmaceutical formulation is likely to introduce 12 new products this fiscal in the areas of gynaecology, pain management and nutraceuticals. The company has aimed 15 products for this financial year, three have already been launched and it is looking at another 12 products for the next three quarters.

In the next two years the company is also planning to invest up to Rs 55 crore for increasing its manpower, mainly the sales force, updating its research and development facilities and for brand building exercises. The company had recently planned to increase its sales and marketing force by 1,000 in the next two years. The company is also looking to increase its presence in the functional foods market, leveraging on UK-based NutraHealth Care, a company specialising in neutraceutical products, which it had acquired last year.

Elder Pharmaceuticals manufactures and markets prescription pharmaceutical brands, surgical and medical devices.

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