Dabur India and Marico are in an open spat with each other over claims regarding their honey brands and have taken the matter to advertising regulator ASCI. Dabur is filing a complaint against rival Marico before the Advertising Standards Council of India (ASCI) for claiming its Saffola Honey sample being passed through the NMR test. It claimed Marico's Saffola honey has failed the NMR (Nuclear Magnetic Resonance) test and is misleading the consumers.
However, Dabur's claim was refuted by Marico contending that Saffola Honey is also compliant with each of the quality parameters mandated by FSSAI
Dabur India is one of the largest FMCG Company in India.