In order to boost export of AYUSH products, the Ministry of Commerce and Industry and the Ministry of AYUSH have decided to work together to set up an Export Promotion Council. The decision was taken in a joint review meeting attended by Commerce and Industry Minister Piyush Goyal and Minister of AYUSH Shripad Naik.
Besides, the AYUSH ministry will work in collaboration with the Bureau of Indian standards to develop international standards for AYUSH products and services. The entire AYUSH sector will work together to achieve price and quality competitiveness to boost AYUSH exports.
The review meeting was held through video conference which was attended by nearly 50 industry and trade leaders from the AYUSH sector. More than 2000 stake-holders of the AYUSH sector also attended the event through live streaming on virtual platforms.