Vodafone Idea (VIL) has signed a agreement with story publishing platform Firework to provide short videos to its subscribers. The partnership will allow VIL to leverage Firework’s repository of global content and get access to Occupational Generated Content (OGC) creators and storytellers across a wide genre of subjects.
Vodafone Idea is an Aditya Birla Group and Vodafone Group partnership. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.