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BPCL to introduce new loyalty card by March 2013

22 Oct 2012 Evaluate

Bharat Petroleum Corporation (BPCL) has decided to introduce a new loyalty card for its customers by March 2013. It plans to ink pact with banks, fast moving consumer goods companies, travel and airlines companies, which will enable card holders to get additional loyalty points. These points could be redeemed for a number of rewards and incentives.

The entity will launch this card in 10 cities across the country, in the first phase. The company is also thinking on an idea of converting the loyalty card into a prepaid card, whereby customers will be able to carry out their transactions. At present BPCL has PetroBonus and SmartFleet loyalty card.

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