Bharat Petroleum Corporation (BPCL) is expecting to expand its customer base 10-fold to one million under a new customer loyalty campaign. The new campaign 'Get 100X Bonus Petromiles' under its programme 'SmartDrive' will offer customers benefits like extra bonus reward points on each transaction of fuel purchase through a scratch card in the SmartDrive App. The campaign is open till March 31, 2021.
Currently, the company has a customer base of one lakh with over Rs 20 crore worth of monthly transactions under its current 'Smart Drive' programme.
BPCL is into exploration, production and retailing of petroleum and petrol related products. The retail business unit of BPCL is into marketing of petrol, diesel and kerosene.
