Reliance Industries (RIL) has declared the rebranding of its sports and lifestyle business to 'RISE Worldwide' as it ventures into the burgeoning industry in the domestic as well as global markets. RISE Worldwide will continue with the full portfolio of owned and operated brand properties formerly under the banner of IMG-Reliance.
The transition as an independent brand identity is aimed at enabling its various verticals currently within the sports and lifestyle businesses, autonomy to operate and create industry driving strategies, as the company focuses on further investing in the segment.
Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.
