Aditya Birla Fashion enters into strategic partnership with Sabyasachi

28 Jan 2021 Evaluate

Aditya Birla Fashion and Retail (ABFRL) has entered into a strategic partnership with India’s largest designer brand Sabyasachi by signing a definitive agreement for acquiring 51% stake in Sabyasachi brand.

This partnership will add significant weight to ABFRL’s growing ethnic wear portfolio. This will accelerate the company’s strategy to capture a large share of ethnic wear market through a comprehensive & attractive portfolio of brands, across key consumer segments, usage occasions and geographies. The company expects to build a large ethnic wear business over next few years to complement its strong and diverse portfolio in western wear segment of the Indian apparel market.

Sabyasachi is India’s largest and most influential luxury designer brand with strong Indian roots and global appeal. The brand straddles categories such as apparel, accessories and jewelry and has a strong franchise in India, US, UK and the Middle East. The ABFRL platform will complement brand Sabyasachi on its journey to becoming a global luxury house out of India.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.

Aditya Birla Fashion Share Price

77.58 2.11 (2.80%)
12-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
Avenue Supermarts 3843.60
Trent 4072.95
Vishal Mega Mart 134.90
Aditya Birla Lifesty 127.20
PN Gadgil Jewellers 608.05
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