Affle (India) through its subsidiaries (Affle) has launched the Appnext Out of Box Experience (OOBE) platform powered by the acquisition of Business Assets of DiscoverTech (registered in Israel).
OOBE introduces a major consumer touchpoint in the mobile device lifecycle - dynamic app discovery at initial boot or reset of a device (pre-installed apps/wizards) through its integrations with OEMs and MNOs, enabling them to successfully navigate the first experience with their users. Appnext OOBE is designed with a set of capabilities for advertisers to deeply engage with users, placing their apps in front of new as well as existing highly-intent users at a massive scale as they personalize their devices for the first time.
Affle’s Appnext platform is the leading independent mobile discovery platform providing over 5B daily app recommendations worldwide via 20+ on-device daily interactions that integrate seamlessly with the users’ daily mobile journey. With this addition, Appnext will now provide end-to-end discovery solutions via its self-serve advertising platform to alter the way users discover apps while further strengthening Affle’s vernacular reach.
Affle is a leading global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.
| Company Name | CMP |
|---|---|
| eClerx Services | 1631.05 |
| Info Edge | 1054.50 |
| Firstsource Solution | 239.25 |
| Affle 3i | 1468.10 |
| Hinduja Global Soln. | 426.90 |
| View more.. | |
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