Affle (India) through its subsidiaries (Affle) has launched the Appnext Out of Box Experience (OOBE) platform powered by the acquisition of Business Assets of DiscoverTech (registered in Israel).
OOBE introduces a major consumer touchpoint in the mobile device lifecycle - dynamic app discovery at initial boot or reset of a device (pre-installed apps/wizards) through its integrations with OEMs and MNOs, enabling them to successfully navigate the first experience with their users. Appnext OOBE is designed with a set of capabilities for advertisers to deeply engage with users, placing their apps in front of new as well as existing highly-intent users at a massive scale as they personalize their devices for the first time.
Affle’s Appnext platform is the leading independent mobile discovery platform providing over 5B daily app recommendations worldwide via 20+ on-device daily interactions that integrate seamlessly with the users’ daily mobile journey. With this addition, Appnext will now provide end-to-end discovery solutions via its self-serve advertising platform to alter the way users discover apps while further strengthening Affle’s vernacular reach.
Affle is a leading global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.
Company Name | CMP |
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Quess Corp | 621.70 |
eClerx Services | 2401.55 |
Info Edge | 6310.65 |
CMS Info Systems | 492.60 |
Affle (India) | 1252.00 |
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