Affle moves up on launching Appnext Out of Box Experience platform

28 Jan 2021 Evaluate

Affle (India) is currently trading at Rs. 3741.05, up by 29.45 points or 0.79% from its previous closing of Rs. 3711.60 on the BSE.

The scrip opened at Rs. 3750.00 and has touched a high and low of Rs. 3750.00 and Rs. 3666.00 respectively. So far 948 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 4068.45 on 16-Dec-2020 and a 52 week low of Rs. 908.95 on 30-Mar-2020.

Last one week high and low of the scrip stood at Rs. 3859.05 and Rs. 3666.00 respectively. The current market cap of the company is Rs. 9551.32 crore.

The promoters holding in the company stood at 63.80%, while Institutions and Non-Institutions held 23.34% and 12.86% respectively.

Affle (India) through its subsidiaries (Affle) has launched the Appnext Out of Box Experience (OOBE) platform powered by the acquisition of Business Assets of DiscoverTech (registered in Israel).

OOBE introduces a major consumer touchpoint in the mobile device lifecycle - dynamic app discovery at initial boot or reset of a device (pre-installed apps/wizards) through its integrations with OEMs and MNOs, enabling them to successfully navigate the first experience with their users. Appnext OOBE is designed with a set of capabilities for advertisers to deeply engage with users, placing their apps in front of new as well as existing highly-intent users at a massive scale as they personalize their devices for the first time.

Affle’s Appnext platform is the leading independent mobile discovery platform providing over 5B daily app recommendations worldwide via 20+ on-device daily interactions that integrate seamlessly with the users’ daily mobile journey. With this addition, Appnext will now provide end-to-end discovery solutions via its self-serve advertising platform to alter the way users discover apps while further strengthening Affle’s vernacular reach.

Affle is a leading global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.

Affle (India) Share Price

1250.90 -13.85 (-1.10%)
13-Jun-2024 16:01 View Price Chart
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Company Name CMP
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Affle (India) 1250.90
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