ICICI Securities has launched 'I-Alert', an automated alert mechanism on ICICI direct platform to help investors gauge the risk associated with the stocks that they choose to buy. The mechanism will prompt the customers when they initiate purchase of stocks with weak fundamentals so that they are aware of the risks associated.
ICICI Securities is an integrated securities firm offering a wide range of services including investment banking, institutional broking, retail broking, private wealth management, and financial product distribution.
