With focus on fast-growing rural market, Nestle is planning to reach around 1.2 lakh villages with each having population of over 5,000 over the next two-three years, supported by distribution expansion and some portfolio tweaking.
To support the move, Nestle is also planning a communication thrust for messaging and advertising, which will be more rural centric.
Nestle India is a subsidiary of Nestle S.A. of Switzerland, a vibrant company that provides consumers in India with products of global standards.
