Airtel Business, the B2B unit of Bharti Airtel (Airtel), has released its first Business Insights report under the aegis of its Customer Advisory Board, which has representation from India’s top companies from across industries.
Titled Customer Engagement Redefined. Anytime. Anywhere, the report calls out the need for reimagining customer journeys in an increasingly digitally connected world with multiple personal devices and channels. This requires businesses to create omni-channel engagement platforms that can deliver highly personalised and hyper-localised, contextual experiences to customers.
Bharti Airtel is a leading integrated telecommunications company with operations across Asia and Africa.