Blue Star launches new range of ‘Mass Premium’ split air conditioners

17 Mar 2021 Evaluate

Blue Star has launched its new range of ‘Mass Premium’ split air conditioners. The company has strategically repositioned its brand to include the ‘Mass Premium’ category with the intent to expand its market reach and target the mass market.

Blue Star’s air conditioners, with the capability of delivering best-in-class cooling, are well known for quality, reliability and durability, making Blue Star one of the significant players in the industry. Now, with this strategic foray, Blue Star has rolled out a series of split ACs at affordable prices, which are of the same high quality, reliability, and durability, that all products from Blue Star promise.

Blue Star is India’s leading central air-conditioning and commercial refrigeration company fulfilling the cooling requirements and providing end-to-end solutions as a manufacturer, contractor and after-sales service provider to corporate, commercial, institutional and residential customers.

Blue Star Share Price

1416.65 14.70 (1.05%)
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