Tech Mahindra, Rajasthan Royals enter into partnership to build on fan loyalty, fan monetization

14 Apr 2021 Evaluate

Tech Mahindra and Rajasthan Royals, inaugural IPL (Indian Premier League) champions, have entered into partnership to build on fan loyalty and fan monetisation. This collaboration aims to derive three times the value from a loyal fanbase using Tech Mahindra’s digital platform powered by next generation technologies.

Tech Mahindra and Rajasthan Royals will work towards providing an omni-channel experience for fans across social, email and push messaging starting from this year's IPL. As part of the collaboration, Tech Mahindra will also support Rajasthan Royals to reach wider markets and audiences through comprehensive fan engagement platforms and digital campaigns. The company will also leverage new-age technologies to create revenue streams for the team and expand fan base.

Tech Mahindra represents the connected world, offering innovative and customer-centric information technology experiences, enabling Enterprises, Associates and the Society to Rise.

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