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Bharti Airtel’s arm launches digital platform ‘DigiGold’

14 May 2021 Evaluate

Bharti Airtel’s subsidiary -- Airtel Payments Bank has launched DigiGold, a digital platform for its customers to make investments in gold. DigiGold, which allows customers to start with an investment of as low as Re 1, has been launched in partnership with SafeGold, a provider of digital gold. With DigiGold, Airtel Payments Bank's savings account customers can invest in 24K gold using the Airtel Thanks app. Customers can also gift DigiGold to their family and friends, who have a savings account with Airtel Payments Bank.

Bharti Airtel is a leading integrated telecommunications company with operations across Asia and Africa.

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