TCS named as NYRR senior sponsor for 2012 ING New York City Marathon

01 Nov 2012 Evaluate

Tata Consultancy Services (TCS), the leading IT services, consulting and business solutions organization, has been named a New York Road Runners (NYRR) senior sponsor and the exclusive IT consulting sponsor for the 2012 ING New York City Marathon to be held on Sunday, November 4, 2012. This is the third consecutive year that TCS has sponsored all three major US marathons, including the 2012 Boston Marathon (April 16) and 2012 Bank of America Chicago Marathon (October 7).

At the ING New York City Marathon, TCS will serve as the inaugural presenting sponsor of the Marathon Lounge at Time Warner Center, a new initiative that will be open to the public throughout the marathon weekend. The lounge will serve to provide visitors at Time Warner Center with a slice of the marathon experience including an interactive treadmill activity, pre-programmed with the marathon course, and a photo booth with backdrops of the course.

In addition, there will be large plasma TV screens with continuous coverage of the marathon, free Wi-Fi internet service and mobile charging stations in a comfortable lounge setting. The company is also the presenting sponsor of the Blue Line Lounge, the VIP finish line hospitality event, which will be held on marathon day at the Marathon Pavilion.

This year’s marathon will feature 35 runners on Team TCS. In addition, a number of TCS employees will be competing in the New York Road Runner’s Dash to the Finish 5K on Saturday, November 3, 2012.

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