Dabur India, one of India’s largest consumer goods companies has revamped its hair care brand Vatika Shampoo range with a premium positioning. It has developed this new shampoo range after extensive R&D and fortified with the goodness of proven natural ingredients to deliver superior conditioning and hair care without the fear of harmful chemicals. The entity has tied up with Priyanka Chopra as the brand ambassador for the Vatika Premium Naturals Shampoo range.
The company has posted a rise of 11.76% in its net profit at Rs 154.97 crore for the quarter as compared to Rs 138.66 crore for the same quarter in the previous year. Total income has increased by 19.37% at Rs 1064.40 crore for quarter under review as compared to Rs 891.65 crore for the quarter ended September 30, 2011.
