Aditya Birla Fashion and Retail (ABFRL) is working towards strengthening its supply chain and digital back-end as it expects e-commerce play to outpace the growth of previous years across all its brands. Besides its network expansion, plans shall be aggressive in order to increase its reach deeper and wider into the country.
Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.
