Route Mobile has entered into agreement with Emirates Integrated Telecommunications Company (EITC) - du, UAE’s second Integrated Telecom Service Provider, by offering a turnkey solution using Route Mobile’s Smart Messaging Hub which enables du to launch a highly scalable revenue-generating messaging platform to enable A2P wholesale transit business. Route Hub is a carrier-grade in-house developed and fully scalable SMS Hubbing Platform offering managed services to mobile operators globally.
Route Mobile’s CPaaS-enabled Hubbing Solution, with its AI capabilities, offers intelligent routing, great analytics, plug-n-play APIs, improved delivery rates and better latency. Route Mobile will additionally oversee the infrastructure, technology, gateway connectivity, and day-to-day operations of the platform for du as a managed service. du will also be able to leverage Route Mobile’s on-ground support services with over 17 years of core expertise in the GCC region. With Route Hub, du can now handle an increased capacity of SMS terminations making it a scalable solution. This association with Route Mobile will also enable du to leverage Route Mobile’s Firewall Solutions and position them with other operators to plug revenue leakages.
Route Mobile is a cloud communications platform service provider, catering to enterprises, over-the-top (OTT) players, and mobile network operators (MNO).
